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Tactica. How to use the experiences of battle tactics to win the selling campaigns of business. Tactica provides a philosophy of Sales excellence, a method to follow in order to achieve it, and a set of rules to act as a guide to implementing the Method, distilled from the accumulated knowledge of men who had more at stake than making a sales target. Experienced Sales People, Sales Managers, and Sales aware frontline Technical Staff, will benefit by using the Tactica techniques it imparts allowing them to maximise chances and impact of success, and minimise the likelihood and impact of failure. Less experienced and new staff will have a model to aspire to and instructions on how to achieve it. Tactica will allow everyone from Sales Team and Technical Support Engineer, to Sales Manager, and Sales Director to understand the Objective of the Campaign, what the correct Strategy is to achieve the Objective, and which Tactics to employ to enable the Strategy. |  |
Publish and Promote Your Book by David Carlisle Insights into how to get your book published, promoted and sold. At last a straightforward, easy to follow guide to publishing and self publishing. How do I present a manuscript? What’s the difference between traditional publishing and print-on-demand? How do I market my book? What’s the best way to approach the bookshops? How much can I earn? Do I have to register my book? Will the publisher distribute my book? Who holds the copyright? These, and many other important questions, are answered in a clear and concise way in this step-by-step guide. Use this information as a platform for creating your BOOK. Keep it close to hand as you take your book through the various stages from manuscript to the bookshop. |
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